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Should my business be on Instragram? Businesses new to social media tend to jump on any popular platform. This isn't necessarily an efficient use of time and money. Before jumping on the Instagram bandwagon, here are some things to consider: Is your target audience on Instagram? The two demographics you want to consider are age and gender. If you’re not sure who your audience is, a professional marketing consultant can help you determine your target audience (this is an incredibly important piece of your marketing strategy, way beyond social media as well). Once you know who your audience is, see if your demographic is using Instagram. Nearly 90% of the 150 million Instagram users are under