Adjusting to the Current Business Climate: 12 Ways to Cope with the Challenges of “Social Distancing
1. Open for Business? Shout it from the Roof Tops!
Announce on social media that you are open.
Tell your customers about any changes in the services you provide. Assure them of the quality service despite any changes or modifications.
Everyone is making adjustments. Your customers will understand. They just need to be reassured.
2. Sell Your Products and Services Online
If you aren’t already selling online, you should be! Selling direct online increases your reach. Online, your profits are no longer limited by the number of customers that can physically visit your brick and mortar location.
There are numerous options:
• Online Store
• Facebook Live
• Post on Instagram
• Facebook Shop
3. Is Delivery an Option?
If your customers can’t come to your product, can you bring your product to them?
If your customers are local, consider a delivery service. If you are in a relatively unaffected area, perhaps bringing your product directly to your customer's home/office is possible. (Please verify the recommendations in your specific area).
If delivery isn’t possible, what about shipping?
4. Amp up your Website
Many of us “sell” our products and services in person, via networking, or at a brick and mortar location. During this time of social distancing, people will instead learn more about us online.
It is important that your website is up-to-date with current products and services, pricing and clear contact information. If you are serving customers during this time, it should be clearly stated on your homepage.
5. Stay Relevant: Post on Social Media Often